Confessions of a Social Tools Architect
12 Mar
Last night we presented lil’grams for the first time publicly at the Web Innovator’s Group sponsored by MSFT and VenRock Capital . The event is put on by VenRock’s David Beisel who invites three unfunded startups to present to a group of non-paying attendees as the “Main Dish” and several more as “Side Dish” presenters. We were fortunate to be selected as main presenters (posting here) along with a shopping cart solution and ad-content manager.
At the outset, we expected 200 or so folks, which would have been great. When we showed up, David said he expected 700-800, and when the crowd showed, it was standing room only and probably closer to 1000.
I gave the background and overview of the app, then jumped into posting from the web, email, and the new desktop application. I quickly showed the Baby Book off and our e-mail templates. There was one small “oh crap” moment – Gmail was bugging me for the password so my mail demo broke – oops :)

The reception was pretty solid, although we came in second in the crowd-vote for best presentation [some say it was rigged :) not us]. Ranvir and Adarsh manned the booth along with some of our friends and loved ones. We met a bunch of very cool people and got a lot of support from the Boston web community (Thanks to Beta House and WoodGroove)
Here’s a sample of the reaction tweets:
See them all here.
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