Comments on: Social Media Release: Separating the Apples from the Oranges http://www.socialtwister.com/2007/01/21/social-media-release-separating-the-apples-from-the-oranges/ Confessions of a Social Tools Architect Sat, 05 Jul 2008 16:17:57 +0000 http://wordpress.org/?v=2.0.3 by: Chris Heuer http://www.socialtwister.com/2007/01/21/social-media-release-separating-the-apples-from-the-oranges/#comment-34845 Mon, 22 Jan 2007 00:00:11 +0000 http://www.socialtwister.com/2007/01/21/social-media-release-separating-the-apples-from-the-oranges/#comment-34845 As is often the case, we see the same things and use slightly different language, but generally I agree with you. The Social Media Release is not the panacea to solve the PR industry's innate conservative, slow to change ways, it is but one effort of many needed - but one that will get serious attention from the highest executives in the industry. This is why I have chosen to put any effort here at all - to have the chance to engage in the other more meaningful discussions. More importantly, it is working. To the industry's credit, many of the things you bring up here have been previously addressed by leading PR folks - most especially the issue of cultural change over tactics. As you know from our conversations, I often speak about the need for people to really understand why this is different before diving into the tactics - it is the reason why we engage with the question rather than making presentations - to help people really 'get it'. As is often the case, we see the same things and use slightly different language, but generally I agree with you. The Social Media Release is not the panacea to solve the PR industry’s innate conservative, slow to change ways, it is but one effort of many needed - but one that will get serious attention from the highest executives in the industry. This is why I have chosen to put any effort here at all - to have the chance to engage in the other more meaningful discussions. More importantly, it is working.

To the industry’s credit, many of the things you bring up here have been previously addressed by leading PR folks - most especially the issue of cultural change over tactics. As you know from our conversations, I often speak about the need for people to really understand why this is different before diving into the tactics - it is the reason why we engage with the question rather than making presentations - to help people really ‘get it’.

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