http://www.socialtwister.com/2006/11/08/the-future-media-mix/ Confessions of a Social Tools Architect Wed, 13 Aug 2008 02:29:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.socialtwister.com/2006/11/08/the-future-media-mix/comment-page-1/#comment-20037 Jeff Howe Thu, 09 Nov 2006 03:29:19 +0000 http://www.socialtwister.com/2006/11/08/the-future-media-mix/#comment-20037 Another informative post, Greg. Always learn something new on Socialtwister. The insight into vendor content is intriguing. I have an MSM background, and am probably guilty of maintaining the prejudices (well-earned, in some cases) against any mixing of commerce and editorial, but I think sites like download.com and others have shown for years that vendor-submitted data can be awfully sticky. It's not beyond the pale to imagine that more creative ways to integrate this with other forms of content. Though I'll add caveat that we'll all need to serve as watchdogs to restrain the inevitable inclination for some content providers to blur the lines to their own profit. Another informative post, Greg. Always learn something new on Socialtwister. The insight into vendor content is intriguing. I have an MSM background, and am probably guilty of maintaining the prejudices (well-earned, in some cases) against any mixing of commerce and editorial, but I think sites like download.com and others have shown for years that vendor-submitted data can be awfully sticky. It’s not beyond the pale to imagine that more creative ways to integrate this with other forms of content. Though I’ll add caveat that we’ll all need to serve as watchdogs to restrain the inevitable inclination for some content providers to blur the lines to their own profit.

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