I was pleasantly surprised by a comment last week pointing to a FastCompany article that mentioned SocialRoots – many thanks to Nickster.

That being said, I also have to thank Kevin Smokler for remembering just what it is SocialRoots is supposed to do and for distilling it down so nicely:

Part talent agency, part syndication service, all marketplace — it could give people a way to make money off of citizen media the way eBay turned your attic into an ATM.

If you’ve got the October 06 issue, it’s in a diagram on Page 30.

Now, we just have to launch it so everyone can see :)