“PhotoCrank is a fun and easy way to add captions on top of your cameraphone photos”. Using technology to enhance camera phone photos is what they call “cranking”.

To crank a photo:

  1. Take a picture
  2. Initiate a picture message
  3. Add some text
  4. Send to a photocrank e-mail address
  5. Response contains an enhanced photograph with graphics and text on top.

Target market is mobile users from 18-24.

Your cranked photos are archived at photocrank.com. The site contains a callerty of images that you can use. By sending a text message to the code listed, you are given the address to use for the crank effect.

“The future of mobile photo fun”

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