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Confessions of a Social Tools Architect
26 Sep
BuzzLogic turns the chaos of social media into a channel that can be understand and monetized. The ability to monitor, measure, and engage with influencers.
The Conversation Index doesn’t stop at blogs since relationships don’t either. There are able to map out “who’s spreading the flu and turning it into an epidemic”. The goal is to help companies focus their listening. “Better listening makes for better marketing.”
In the demo, they show how Microsoft can use the system to engage a blogger than influences the top influencer for Zune coverage. The Zune team will be able to track the results of the engagement.
BuzzLogic lets you:
technorati tags:demofall2006, demofall, buzzlogic
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One Response for "Demo Fall 2006: BuzzLogic"
[…] Finally, after two and a half years, my company launches…. BuzzLogic. Holding breath. Read Farber, Marc Orchant, Greg Narain, and Rafe Needleman for the report. […]
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