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The Wet Edge As R&D

Author: greg

23 Aug

File this under the “hey-didn’t-I-just-talk-about-that” category. A few days ago I posted about BizDev 2.0 - The Wet Edge. In it, one of the assetions was that not only was business development enabled by APIs but so was R&D.

Salesforce.com yesterday provided some semblance of proof for this thinking. Their AppExchange, an API-driven marketplace that enables applications to be plugged into Salesforce.com’s applications, purchased on of the hosted applications. Woodrow (who I’ve only first discovered today) has more:

At the time, I wondered whether AppExchange was as much a chance for salesforce.com to outsource R&D and cherry pick tuck-in technologies (and people) as it was about driving near-term revenues and creating a platform.

I then asked if SfDC was using AE as a way to outsource R&D efforts; and whether they would use their considerable currency (i.e., their stock) to make acquisitions of the “best and brightest” developers and products on AE.

Ismael wholeheartedly agreed and iterated that SfDC should be doing this; it’s good business and a great way to build up an ecosystem in a cost-effective manner

Charlie suggested that SfDC is doing a “fantastic” job of cultivating even the smallest ISVs

Dennis noted that SfDC has already bought two ISV partners, and agreed its likely a continuing strategy

The Ponderings of Woodrow: Salesforce.com leverages AppExchange as outsourced R&D…acquires Kieden

technorati tags:bizdev2.0, r&d, salesforce.com

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