Comments on: MINI Secrets - Evangelical Marketing http://www.socialtwister.com/2006/08/07/mini-secrets-evangelical-marketing/ Confessions of a Social Tools Architect Fri, 05 Sep 2008 14:59:21 +0000 http://wordpress.org/?v=2.0.3 by: greg http://www.socialtwister.com/2006/08/07/mini-secrets-evangelical-marketing/#comment-12009 Mon, 07 Aug 2006 17:42:25 +0000 http://www.socialtwister.com/2006/08/07/mini-secrets-evangelical-marketing/#comment-12009 Chris, That's a great point. We are definitely seeing transition away from the touch/interrupt models of the past. This is probably one of the most exciting and scary things possible since it actually requires new parts of our brains to make it flow. I definitely would love to see more experiments in this. Chris,

That’s a great point. We are definitely seeing transition away from the touch/interrupt models of the past. This is probably one of the most exciting and scary things possible since it actually requires new parts of our brains to make it flow.

I definitely would love to see more experiments in this.

]]> by: Chris Brogan... http://www.socialtwister.com/2006/08/07/mini-secrets-evangelical-marketing/#comment-12008 Mon, 07 Aug 2006 17:36:19 +0000 http://www.socialtwister.com/2006/08/07/mini-secrets-evangelical-marketing/#comment-12008 I completely agree with your premise. I think marketing will soon have to promise more than a visual or audio TOUCH. I think EVERY campaign will require some kind of ecosystem around it. Look at all those weird movie IM clients, where suddenly you're talking to Jack Sparrow (the cleaned-up Eliza of Web 2.0). Look at sites that let you build accounts, breathe the brand in. It started with wallpaper and ringtones and ways to trick out your own experience with someone else's artwork, look and feel. What will it be like when we can penetrate that experience even deeper? What would the audience do, if they knew their text messages would show up in the Keannue Reeves movie they were about to go see? The campaign would have billboards and magazines showing where to send the txt. Each theater zone could receive txt messages from their geography. Location Based Ecosystems. Who knew? --Chris Brogan... I completely agree with your premise. I think marketing will soon have to promise more than a visual or audio TOUCH. I think EVERY campaign will require some kind of ecosystem around it.

Look at all those weird movie IM clients, where suddenly you’re talking to Jack Sparrow (the cleaned-up Eliza of Web 2.0). Look at sites that let you build accounts, breathe the brand in. It started with wallpaper and ringtones and ways to trick out your own experience with someone else’s artwork, look and feel.

What will it be like when we can penetrate that experience even deeper? What would the audience do, if they knew their text messages would show up in the Keannue Reeves movie they were about to go see? The campaign would have billboards and magazines showing where to send the txt. Each theater zone could receive txt messages from their geography.

Location Based Ecosystems. Who knew?

–Chris Brogan…

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