http://www.socialtwister.com/2006/06/20/the-evolution-of-mainstream-media/ Confessions of a Social Tools Architect Wed, 13 Aug 2008 02:29:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.socialtwister.com/2006/06/20/the-evolution-of-mainstream-media/comment-page-1/#comment-10968 Pat Sullivan Thu, 22 Jun 2006 16:30:47 +0000 http://www.socialtwister.com/2006/06/20/the-evolution-of-mainstream-media/#comment-10968 Hi; I'm the author of the Post story you blogged about. Interesting comments you made; I'd like to correct one idea: >despite the talk of audiences, what they really mean is eyeballs - right? Is anyone really dealing with the relationship that’s held and the realities of maintaining that connection and loyalty over an extended period of time? > I didn't mean eyeballs, and I don't think the powers that be in the MSM mean eyeballs. Right now, news organizations care about revenue, which means people who plunk down 35 cents for the paper or better yet, give us their credit card for ongoing subscriptons. That's what really counts -- because once you pay for a paper, it's presumed you'll read it, at least the parts you care about. You're right that we also need to deal with long-term relationships and that is often overlooked as money managers scamper after new revenue, profits and subscribers. Those of us on the content side (i.e., reporters, writers, editors, photogs, researchers, etc.) care a lot about the readers and what they want or expect. Gotta go because there's actually (really!) a meeting starting now on some of the Post's latest research on readership trends. Hi; I’m the author of the Post story you blogged about. Interesting comments you made; I’d like to correct one idea:
>despite the talk of audiences, what they really mean is eyeballs – right? Is anyone really dealing with the relationship that’s held and the realities of maintaining that connection and loyalty over an extended period of time?
>
I didn’t mean eyeballs, and I don’t think the powers that be in the MSM mean eyeballs. Right now, news organizations care about revenue, which means people who plunk down 35 cents for the paper or better yet, give us their credit card for ongoing subscriptons. That’s what really counts — because once you pay for a paper, it’s presumed you’ll read it, at least the parts you care about.
You’re right that we also need to deal with long-term relationships and that is often overlooked as money managers scamper after new revenue, profits and subscribers. Those of us on the content side (i.e., reporters, writers, editors, photogs, researchers, etc.) care a lot about the readers and what they want or expect. Gotta go because there’s actually (really!) a meeting starting now on some of the Post’s latest research on readership trends.

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