Confessions of a Social Tools Architect
20 Jun
There’s been considerable chatter regarding this term user-generated content. I hate the term for most of what it’s applied to, though there are some instances when it makes sense.
Jon Udell’s recent rant has gotten me thinking about this more
Everything about this buzzphrase annoys me. First, calling people “users” is pernicious. It distances and dehumanizes, and should be stricken from the IT vocabulary (see Those clueless users) as well as from the publishing vocabulary. IT has customers and clients, not users. IT-oriented publishers have readers, not users.
Second, “content” is a word that reminds me more of sausage than of storytelling (see Sausage, traffic, and clueless users). As writers and editors we don’t “generate” “content,” we tell stories that inform, educate, and entertain — or should.
Jon Udell: User-generated content vs. reader-created context
My active activity online can better be grouped into three categories.
At SocialRoots, we are building the company around the notion that whenever we’re being Active, we need to be factored into the equation from all angles - readership, audience, influence and revenue.
Scoble nails this:
You see, lots of people out there think that you’re gonna do all the hard work and donate it to companies so they can put advertising next to it. Only you don’t get to keep the money from that advertising, no no no. You don’t understand your place in this world, do you?
No, they are gonna take all your content AND take all the money that the advertising generates.
Even when you build your own thing on your own domain and spend time building your own audience they’ll only give you 20%. Don’t believe me? Come to any bloggercon and compare notes and see just what percentage of the revenues folks are being offered. I’ve done that and it isn’t pretty.
Scobleizer - Microsoft Geek Blogger » The screwing of the Long Tail
One Response for "On Active Publishing, Active Reading, and Active Participating"
[…] This weekend at BloggerCon, there was lots of interesting discussion. I ended the first day Dave Winer asked us what we’re all doing to change the world. When I had my chance at the mic, I noted that I’m very mindful of the leverage that other companies are creating around the things WE create. Doc dug a little deeper on my point which I quickly whipped out the “user-generated content” banner. My thought, as I’ve noted before, is that we are not users, we’re Active Publishers - reacting to an new environment of swift media. […]
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