After much consideration and elbow grease (ok it took me 2 hours to roll in the design through the entire blog), version 2 is now live for SocialTwister. If you’re viewing in a news reader, click on over and see for yourself.

Before talking about the site, I must thank a couple of folks in particular:

• Jimmie - I could never have gotten all that content over here without your help man. It was a seriously challenging 3-4-day long battle at the sea - but the wicked white whale has finally succumb
• David Bissett - you’re a champ when it comes to wrangling HTML in a pinch. I’ve yet to meet someone that gets it done in the time you have without complaint.
• Daniel Arsenault - the mastermind behind the Social Roots logo (as well as every other brand concept I’ve created in the last 4 years). This is definitely by far the best logo we’ve done and the sheer number of e-mails, IMs, and phone calls only confirms it.

So now onto the design. I hope you like it for many different reasons. First, it’s using the layout and design of our first application due on Saturday. Second, it’s showing off our new logo in probably the most visible spot yet - but there’s lots more coming. Lastly, it’s now on Wordpress which means comments are back, spam is virtually gone (cross fingers) and things just feel right.

On a personal note, I feel like a real weight is lifted with this new design. It’s much more open and really welcomes you as a visitor. I was telling Jimmie, it’s so nice to see it this way, I actually want to blog more now :)

Stowe raised a good point, which I don’t want to lose. Though this is branded for Social Roots, it is and will remain my own personal stomping ground. It will also double as the unofficial company blog - but it’s pretty much always been that.

Hope you enjoy it. Leave comments - how nice that you can do that again?