It’s been a rough week to say the least (what with New Years generating a weird Monday and then me forgetting Thursday) but more importantly, there’s been quite a bit of pressure on us (both internal and external) to move many of the pieces forward in a meaningul way.

Certainly, we’re up for the challenge and we’re not turning back - but we are adjusting our sights a bit. The underlying platform we’ve been building is difficult, to say the least, because it is so abstract in nature. While this will ultimately be the road that we have to pave, it doesn’t do much for getting people excited.

So, starting Monday, we’re adjusting our approach. Duane and I are quite capable of working very quickly on things - it just turns out that we keep tripping over our own ideas about how to abstract the system. So, we’re not going to abstract it anymore. Well, actually we are but at the end of the week. We have 4 major objectives we’re pursuing that all will lead to the launch of our first two offerings (I’d tell you but I would have to kill you). On the last day of the week, we’ll be accounting for feedback from the week, examining the code, refactoring and abstracting as we go along.

We’ll see how it works out in the end, but if the level of excitement we both have for going in this direction is any indicator, I can’t imagine it failing. Indeed, programming and development is creates a palette that quickly tires of the same thing over and over. We’re changing our meal daily - but they all put food in our stomachs.

P.S. There should definitely be a rule against accordion players playing in Starbucks!