Confessions of a Social Tools Architect
19 Feb
Back in January, I laid out what I believe the 3 phases of Podcast development to be. Here’s a quick recap:
Phase 1: Content
Phase 2: Creation
Phase 3: Composition
Since then, I’ve been even more immersed in the process of Podcasting, more specifically my own brew Beercasting. What’s most interesting, at this moment, is that there are now businesses that are attaching themselves to these different phases.
A couple of days ago, I posted about the first Podcasting Studio that has been setup. Clearly, the studio caters to the Creation phase. Now, there’s a new entrant that hits further down the stream in the Composition Phase.
PWOP Productions has announced that they are providing production support for podcasters. Here’s a quick blurb:
Pwop Productions provides podcasting services such as local and remote recording, audio editing and production, custom royalty-free music, transcription, RSS feeds, web development and hosting, and graphic design.
One of Pwop Productions’ newest customers is Microsoft’s MSDN Academic Alliance (msdn.microsoft.com/academic). The MSDN Academic Alliance will be providing a monthly podcast to schools and colleges to utilize in their academic programs.
Source: emediawire, “Podcasting Pioneer Launches Podcast Production Services Firm”
Once again, it’s not clear how successful this will be in the long term, however, it seems more scalable in the longer term to offer Composition services over Creation services.
6 Responses for "Evolution of the Podcasting Business Model"
pwop is in new london, ct. what’s their pricing like? lets get them out doing beercasts.
Where is the world of editing and post-production in your scheme?
I’d also add stages for “listening to or ignoring your audience”, “competitive readjustment (fighting for control of your niche)”, “walking away”, “cutting time, money and effort out of production”, “promoting your podcast like hell, including Search Engine Optimization and Distribution Channel Tuning”, and “preserving your legacy through closed captioning and metadata”
Actually, Phil, that’s part of the Composition bucket. As I noted in the original post:
“Once the actual content has been produced and you’re ready to publish, several steps are likely to be performed before finally realeasing the Podcast. There’s production-related tasks like editing the sound, cleaning up the audio, and stitching in effects, etc. On the techical side, there’s ID3 tags to mange, files to export and upload, and RSS to deal with.”
nice livecam site.
http://cat.imi-paris.org/12810688/ boardsooneststyle
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