Confessions of a Social Tools Architect
10 Dec
Yesterday I made an little post to the [podcasters] list regarding the new fcasting widget Eric customized for the Beercasting site. I was quite excited about Eric’s widget because it created a new venue for delivering Podcast content to the audience at large.
Ironically, the first response I got on the list was less than enthusiastic. Beyond the up front implications that I wasn’t aware of what streaming was, there was an important message in the post. It was the hard line that some people draw when looking at the adoption of technology. For some, it’s about the technology at play, for others it’s about the people that play the technology and what they can do with it.
This isn’t exactly a half empty, half full problem. For the most part, I am a technologist at heart which both stimulates and dulls my senses to new technologies. I love to find out about new technology and how people are using it. On the other hand, I’m hardly ever impressed with most technology since once you understand how it’s made, you see through things. I’ve often found that the parts that are “exciting” is how clever the engineers were at using glue (a la sticking two or more existing things together in a unique way.
Of course, as anyone that reads this blog knows, I am far more interested in people and how they relate to each other and the ways that those technologies get adopted. From the business side, I am curious about what drives adoption and what techniques retard that growth.
The dispute with this other person really boiled down to him taking a hard line that if it’s not delivered over RSS Enclosures then it’s not a Podcast. I completely thing otherwise:
Thanks for sharing, though. I know I hold a fundamentally different opinion on the matter because I don’t care about the technology at all (which is too complicated and convoluted for all but the bravest).. I’m more concerned with the social aspects of Podcasting and getting the most people possible to participate on some level.
This was actually the point of my post last week on Developers, Users and Consumers. As technology-minded folks it’s too easy for us to get our heads so far up the proverbial ass that we can’t tell what people want anymore.
I believe the fellow that was drawing this hard line is entirely wrong. I also think it’s pretty close to blasphemous to call content pushed out by the BBC and other radio stations Podcasts because, for me, Podcasting is about REGULAR PEOPLE creating content, not about traditional media leaching off of a new distribution network.
Am I that wrong? Am I alone in thinking this way?
10 Responses for "Podcasting Is Not About The Technology"
I wouldn’t worry about the semantics in a time where technologies start trends & trends starting technologies; both equally challenging to spot or predict.
RSS is fraught with those trying to make it the end all, be all “technology” when it already solved that a long time ago. I’m still not sure how in the heck Podcasting even relates to RSS. RSS is an XML format to syndicate website content. Podcasting is the creation of recorded audio sessions, and allowing people to listen to them later on their iPod, correct?
I guess I’m not seeing what this has to do with RSS.
You are totally right. RSS has nothing to do with Podcasting, in reality.
The only REAL reason it is attached is from the standard point of view that RSS, when used as a syndication medium, allows you to receive updates.
Podcasting, as traditionally defined for now, relies on RSS Enclosures, which are essentially pointers to files.
Of course, I could setup a BitTorrent Tracker or any number of other technologies that can be quite easily polled by a 3rd party client and that would, technically, still be districution of audio for later use.
It’s really a bit of rubbish if you ask me. XML is a great medium. RSS is a great medium. But so is e-mail, IM, and other tools that allow for the receipt of binary information at the user’s request.
The only way I could see a user garnering benefit is if a category specific feed of “Podcasting”, with sub-category support to actually act as a top level category in this case, would just post a feed for podcasts only. You’d still get the title, summary, and link to the mp3 vs. the entry itself since there isn’t one. I can see how harnessing the power of RSS for such a distribution model rox.
I guess then I don’t understand why a Podcast is a Pocast only if it’s received via an RSS feed. That makes no sense. RSS is not your iPod, RSS is only the means to distribute an ends, not the end in itself.
Yeah that was sorta the point I was making. The whole thing is botched.
It’s called Podcasting, but it doesn’t require an iPod. It’s a form of broadcasting or webcasting, though it doesn’t do any streaming and instead relies on a very thinly sliced implementation of RSS 2.0.
Seems pointless we have 3 (at least RSS 1, RSS 2, Atom) well distributed standard in use on blogs yet only 2.0 with Enclosures is usable.
In terms of the specific category, that seems to be the logic these days. People create one RSS feed for just the Podcasts and then separate ones for the text of the site, if any.
Categorization is another issue unto itself.
“Am I that wrong? Am I alone in thinking this way?”
You’re not alone, but yeah, I’d definitely disagree.
“I don’t care about the technology at all (which is too complicated and convoluted for all but the bravest)”
Depends on where you’re looking.
On the client side, things will clean up very quickly. iPodder is getting better all the time, and was already fairly simple to begin with. (If you’re using an iPod with iTunes, anyway.) It’s really just an interface refresh away from being good enough for a giant chunk of the potential audience.
On the server side, anyone who knows how to post a blog entry can create a podcast channel. It really can’t get much simpler.
That leaves the audio production end… and yeah, that can be a bear. I’m not optimistic it’s going to get better any time soon, either. Even with all the money being poured into multimedia development for the last fifteen years, things are still complicated if you want to produce anything of quality.
“I also think it’s pretty close to blasphemous to call content pushed out by the BBC and other radio stations Podcasts…”
Bah, humbug. Podcasting is a narrower niche than blogging… since text can be skimmed, it doesn’t have to be of exceptionally high quality to have value. Audio, on the other hand, has to be better than what the average person will ever manage.
That’s where the pros and semi-pros come in, and more power to ‘em.
“RSS has nothing to do with Podcasting, in reality.”
Again, I disagree. Podcasting is the distribution of audio via simple syndication. That’s the essence of it. Without RSS, we’re not even having this conversation.
I think it’s great that you’re integrating flash as a delivery channel for your podcast. What’s wrong with adding another convenient format that 98% of people can listen to, without the ‘fear’ of downloading, viruses, etc… My only problem was when I did something that my Mom or Dad would probably do - I closed the browser window by mistake, and had to go back and start all over again.
When are we going to see a Podcasting Stream in iTunes?
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