For anyone that has been, anxiously, awaiting the formalized spamming of your cell phone, get ready. OK. It’s (probably) not that bad.

Interspot is rolling out a new system that allows for interactive web-based banner ads that push a variety of coupons out to your mobile phone. As their marketing site claims:

The InterSpot Campaign Manager is an advanced software suite that enables you to configure and report on your outgoing messages. These messages can be changed on the fly during the campaign. InterSMS banners allow the reader to initiate an immediate response. Conventional banners typically use a landing page. This transition often breaks the sales process and looses the readers attention.

Source: Interspot Web Site

The system uses Flash for the front-end solution and, guessing, an SMS gateway on the server. I am still a bit curious why this method of transfer is sensible. The primary use case that I can see is for in-store promotions. The idea being that a retailer might push to you a special coupon that can be used in a retail store (imagine that a short code is sent that serves as a coupon).

What uses do you see this having? Would you ever opt into this?