Confessions of a Social Tools Architect
10 Apr
Although blogging as a whole is an open process that allows for unlimited creativity, there are well established “templates” that can be observed in the real world. I have been referring to these templates as Blog Entry Archetypes. The following diagram provides a summary of these archetypes.
In total, I have identified 5 different Blog Entry Archetypes. They are as follows:
Each of these Entry Archetypes will be examined in terms of several different characteristics, including:
Over the next 5 days, all of the above information will be provided for each of the different Blog Entry Archetypes.
3 Responses for "Blog Entry Archetypes"
I would like to use your chart in a presentation I’m doing about blogging at the American Society of Newspaper Editors. Could you give me permission [I will give full credit] and explain your methodology?
Peter,
I definitely agree that news blogs abound in the wide-open blogosphere.
I am not sure I categorize LinkBlogs entirely into the news category, though. Bookmark sites would most likely not be in my classification as I don’t view them as blogs though they demonstrate some of the characteristics. I think it’s important to note that I do leave a special case for those news posts with commentary.
Of course, you are talking more about the composition of the blog itself as opposed to the entries. The manner in which I have defined Blog Archetypes, as opposed to Blog Entry Archetypes, allows for their to be a mixture of forms while achieving the same goal (say to spread News).
I definitely think getting some survey data will be helpful in the long run and I have already begin designing a tool for this specific purpose. For my goals, however, the research is starting by searching and identifying the archetypes in the wild. I can see how one might dispute the effort, but I think they are annecdoaally correct, though there are always exceptions.
Certainly, there is always bias from the point of view of the reporter. I am not sure that those forces are strongly at work here. Perhaps the key is to more clearly define effort, as it is not meant to indicate time alone.
My approach in developing the archetypes was to observe a large number of blogs over an extended period of time combined with my own development process. Naturally, that will taint my perspective on the time required. Of course, this data is revealed in an open forum and free for review by the public, as we are doing right now :)
Thanks for the input and please provide any insights you have as often as possible.
Very interesting.
You might also consider how comments and trackback links are used. For instance, commenting tends to be much heavier on personal blogs (only by friends and family, but sometimes multiple comments per week) and on news & commentary blogs that reference hot topics (Janet Jackson unveiling) or emotionally charged issues (Iraq war and politics).
On the other hand, thought leadership blogs don’t always get many comments, but tend to have specific posts that are linked to a lot.